Every new inquiry starts with one of us opening the existing site and reading it for five minutes. No tools. No Lighthouse. No scroll heatmap. Just reading.

What we look for

Whether the first screen answers "what is this and who is it for" in plain language. Whether the second screen earns a click. Whether the third screen makes me trust the team behind the product. If any of those three fail, the project is a rewrite, not a redesign.

Most sites are not broken. They are just talking to the wrong audience in the wrong order.