Taste is a deliverable.
Most agencies sell process because process is legible. Taste is harder to invoice, but it is the thing that actually ships websites that earn their keep.
Read →INDEX / JOURNAL
Field notes from a small studio.
Essays, process notes, and studio thinking. Mostly about how the work ships — occasionally about why the studio stays solo on purpose.
- EssayTaste is a deliverable.
- ProcessWhy we ship in three weeks.
Why we ship in three weeks.
The three-week window is not an optimization. It is a constraint that forces honest scope. Here is what it does to a project when it is real.
Read → - StudioSmall is a feature.
Small is a feature.
Solo is not a step on the way to a studio of forty. It is the thing. Here is why Datalynlabs stays a one-operator practice and intends to.
Read → - CraftThe five-minute audit.
The five-minute audit.
Before I quote anything, I do a five-minute read of the existing site with no tools. Here is what I am looking for, and why it predicts everything.
Read →
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