Orbit Finance — marketing site + onboarding

Orbit had product-market fit in a narrow segment and wanted to broaden without diluting. Their existing site rewarded people who already knew them. We needed a surface that could sell to someone who landed from a paid ad and left inside three minutes.

The constraints were real: Webflow as the CMS, a marketing team of two, a six-week strategy window followed by a four-week build. No retainer.

Positioned the homepage around a single proof loop: one number, one story, one CTA. Moved the product tour to its own page so the top surface stayed honest.

Rebuilt the signup flow so the first moment of value came before the first form field — a rehearsal screen that showed you your projected account in under ten seconds.

Shipped a Webflow build the in-house team could extend. Eight months later they are still shipping inside it.

Ninety days post-launch, signups were up 318% month-over-month, and cost per acquisition was down 42% on the same spend. The marketing team added five landing pages in the first quarter without touching us.