Orbit Finance — marketing site + onboarding

This concept starts with a common fintech challenge: the product is useful, but the homepage reads like a pitch deck and assumes too much prior knowledge.

The design brief was to explain the value quickly, establish confidence, and make account creation feel like the natural next step.

Structured the homepage around one promise, one explanatory story, and one primary action. The deeper product tour moves to its own focused page.

Designed an onboarding preview that shows the product value before asking the visitor to complete a long form.

Created a reusable Webflow component direction that a small marketing team could extend without redesigning each page.

Conversion architecture, complex-offer messaging, and a scalable visual system. No performance result is claimed because this is a concept study, not a live client engagement.